The Cascade Highlands, our regional tourism destination provider is offering a slate of training webinars and workshops over the next two months. Please view details below.
Tourism Hands-On Workshops
As part of its mission to provide tourism educational programs, The Cascade Highlands will be offering a series of practical, relevant hands-on educational workshops designed for the tourism industry. Based on the experience and knowledge of industry professionals, these workshops provide operators, business owners and their staff up-to-date training and insight to grow their business.
Event Title: The Secrets of Travel Packaging Success by Opportunities Unlimited, Inc.
Date and time: May 5, 9 a.m. – 5 p.m.
Location: Hampton Inn & Suites at Shelton Vineyards, Dobson, NC
Price: $35 (lunch included)
Description: Create results for your tourism region, lodging property, attraction, arts organization, restaurant or tour company with the secrets of packaging success. You will uncover the marketplace forces of packaging, online packaging models, and consumer psychographics that influence buying decisions. In addition, you will learn a process to tap into the most popular package product types and the different elements of package components to design your own compelling products.
RSVP: Register by April 28 at www.thecascadehighlands.com/education
FREE Webinar Series
Bringing timely information right to your desktop, The Cascade Highlands offers online sessions covering an array of topics important to your organization's success. Webinars will focus on best practices in online marketing, social media, branding and tourism marketing. These Webinars are open to anyone and are free.
Event Title: All You Ever Wanted to Know About Email Marketing, Blue Sky Factory
Date and time: March 30, 1 p.m. – 2 p.m.
Location: Internet
Price: FREE
Description: This session will this help new e-mail marketers get started, and it will also serve as a refresher to seasoned industry veterans in best practices for e-mail marketing. This Webinar is free.
Register: Register by March 29 at www.thecascadehighlands.com/education
Event Title: Social Media – Men, Women, and Communication, Brand Champs, Inc.
Date and time: April 7, 2 p.m. – 3 p.m.
Location: Internet
Price: FREE
Description: In this session, you'll learn how messaging, through each social media network should be created based on gender. Men and women conduct conversations differently, and they behave differently in their social media communities. Knowing the difference helps brands in participating in these real-time conversations. This Webinar is free.
Register: Register by April 6 at www.thecascadehighlands.com/education
Event Title: 5 Brand Strategies to Connect with Women, Brand Champs, Inc.
Date and time: April 21, 2 p.m. – 3 p.m.
Location: Internet
Price: FREE
Description: If women are an important market segment for your brand, this is a must session. It contains insights and recommended actions to improve your brand's ability to connect, not sell to, women customers. This Webinar is free.
Register: Register by April 19 at www.thecascadehighlands.com/education
Event Title: Small Town Tourism – How to Maximize Your Precious Resources
Date and time: May 12, 2 p.m. – 3 p.m.
Location: Internet
Price: FREE
Description: Join tourism marketing consultant Chris Cavanaugh of Magellan Strategy Group for a discussion of the dos and don’ts of small town tourism, looking at best practices of the industry and how to maximize your precious resources. He will also ask for your input on a national research project targeted at understanding the preferences of small town travelers and potential barriers to visitation.
Register: Register by May 11 at www.thecascadehighlands.com/education
Event Title: How to Write Motivational Copy, Brand Champs, Inc.
Date and time: May 19, 2010 2 p.m. – 3 p.m.
Location: Internet
Price: FREE
Description: Writing copy is one thing, but writing motivational copy is another. Understanding the difference includes word choice, word pairings, and language style.
Register: Register by May 17 at www.thecascadehighlands.com/education
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