Monday, March 22, 2010

The Cascade Highlands of NC & VA presents

Tourism Summit

Friday March 26, 9 a.m. – 2:30 p.m.

The Crossroads Institute, Galax, VA

Register Now

Guest Speakers:

Lori Cogan, senior vice president of Integrative Marketing of The Tombras Group, will discuss the next revolution in digital marketing, and explain what it means to marketers and how your organization can harness it.

David Avery, senior vice president of The Tombras Group, will explore and advance your knowledge of consumer research that “do-it-yourselfers” can implement to enhance their marketing campaigns.

Chris Cavanaugh, president of Magellan Strategy Group, will present his research findings on a travel and tourism market analysis and assessment conducted for Northwest North Carolina and Southwest Virginia.

Brandon McCann, executive director of The Cascade Highlands, will present the organization’s spring and summer advertising campaign along with explaining how partners can participate in regional co-op advertising.

For more events and workshops, visit

This should be an excellent program. The speaker are first rate and the information should be timely for any tourism provider in the Cascade Highlands area.

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