The Web Site as Your Store Window

For this weeks marketing tid-bit, I wanted to address the question: Why do I need a web site. I am attaching a link to an article written by Jim Walton of Brand Acceleration. In the article, Mr. Walton compares a web site to a store window and I think it is and excellent illustration. Your business may be small, it may be in a small town, you may be the only employee but your customers don't need to know this or even care. A web site that is well done is a great equalizer. If you don't have one, you are losing business, if it isn't interesting and current, you are not maximizing your potential. Please think about this as you read the article and have a Great Thanksgiving!

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